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adriana fuentes

summary

Creative communications professional offering expertise in public relations, marketing, media and events. Storyteller with a keen eye for detail and design with a comfort in a fast-paced environment.

education

University of Miami

Coral Gables, FL (2012-2016)

B.S.C. Public Relations; minors in French and Marketing

American University of Paris

Paris,France (Fall 2014)

Study Abroad Prorgam

highlights

  • Written and oral fluency in English & Spanish

  • Basic writing skills and conversational proficiency in French

  • Proficient in Adobe Photoshop, InDesign and Illustrator

  • Excellent writing skills

  • Curious and up to date with the latest trends and news cycles in the cultural, fashion and arts landscape

experience

Gnazzo Group- Account Coordinator

Miami, FL (September 2018 - May 2019)

  • Provided expertise to develop compelling PR, communications and marketing programs to support client initiatives (Louis Vuitton, MAYORS, Miami Design District, F.P.Journe, H&M, Valentino, FENDI, Stefano Ricci, LOEWE) 

  • Coordinated client weekly/monthly meetings, calls, and communicate updates for clients through agendas and reports

  • Developed enticing story angles for upcoming events, programs, products and distribute press pitches to secure placements in local, regional and LATAM outlets 

  • Created all written materials including press materials, creative briefs and strategic deliverables that clearly communicate client messaging and objectives

  • Maintained strong relationships with top-tier press on a local and regional scale and build knowledge on the local media landscape and its ongoing changes

  • Implemented PR tracking and metrics system to gather all media coverage (Print, Online and Broadcast) and distribute all press clippings to clients

  • Managed internship program, delegated intern tasks and established short term and long term goals and deadlines for all interns

  • Assisted in ideation, management and execution of marketing campaigns and strategies to encourage a stronger presence of our clients in the local community with press and influencer events i.e. - private dinners, grand openings, community and philanthropic events, presentations and forums, influencer campaigns, influencer styling, photoshoots and more

Cartier Latin America & Caribbean- Communications Assistant

Coral Gables, FL (June 2017- June 2018)

  • Collaborate in the organization of more than 30 local and international corporate events for product launches, internal events, seminars, special lunches, and Cartier boutique openings

  • Produce all artwork for corporate events such as invitations, menus, visuals and other collateral using Adobe Creative Suite (samples available upon request)

  • Create monthly reports with post-event coverage and best press coverage of the region to share with the Cartier LAC team and Cartier headquarters

  • Assist in sending new press material to the most significant editors in Latin America and the Caribbean ensuring press coverage in pan-regional and local magazines such as VOGUE, Harper’s Bazaar, and Esquire amongst others

  • Support department with the creation of presentations for social media activations, event guidelines, business reviews, strategic plans and more

  • Provide clients with high-res images for websites, catalogues and social platforms adhering to guidelines and product inventory of point of sale 

  • Coordinate media requests and ensure the due delivery of artwork to media vehicles by the creation agency

  • Assist in monitoring media budgets and ensure consistency across internal platforms

 

Softtek- Education Marketing Specialist

Miami, FL (February 2017- June 2017)

  • Acted as marketing liaison leading all information gathering to create core content for the education vertical

  • Researched industry trends using Gartner and Forrester to align sales strategy and establish a value proposition

  • Defined business needs that impact our services and assemble a go-to-market strategy to present to qualified leads

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Softtek- Marketing & Research Specialist

Miami, FL (October 2016 - February 2017)

  • Assisted campaign manager in producing engaging digital content for social media and composing copy for campaign emails

  • Monitored all campaign activities and engagements via Hubspot and recorded results weekly

  • Conducted in-depth research on sales team prospects using a scoring system to determine potential clients​

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Young Artist Initiative- Media Manager 

Miami, FL (February - June 2016)

  • Pitched feature stories to local media outlets via email in order to garner coverage and increase organization visibility 

  • Created tailored media lists to execute marketing campaign for events and coordinated all press at events 

Pinta- Account Assistant 

Miami Beach, FL (May - August 2015)

  • Formulated social media content in both English and Spanish for a client and significantly increased Instagram audience by 10,000 followers

  • Prepared weekly trackers for media monitoring and compiled them into monthly coverage reports via PowerPoint

 

The Patton Group- Public Relations Intern

Miami, FL (May - July 2014)

  • Administered social media platform and created entertaining content to engage target audience

  • Collaborated with event press materials such as press releases, press clips and RSVP lists

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